Marketing Plan Essay Example | Topics and Well Written Essays - 1750 words - 2

Marketing Plan - Essay Example The Brighter Cleaning Company offers janitorial equipment and cleaning solutions products for furniture and floors. The cleaning products and janitorial equipment help in keeping the work places clean and free from germs. The products can be categorized into three major areas: equipment, paper products and cleaning chemicals. The specific products include brooms, brushes, dustpans, chemicals, dust mops, dusters and cleaning pads. Additional products are floor and furniture care, janitorial carts, paper products, rags and wipes. The Brighter Cleaning Company also offers receptacles, personal care, trash bags, liners, recycling equipments and replacement parts. The aim of the marketing plan is to see that the market of the products increases thus increase in profit margin. An increase in profits will ensure that the shareholders’ returns increase. The marketing plan also aims to improve the return on investment of the company. The marketing plan will aim to minimize the cost that is associated with marketing while the same time ensuring efficiency. The costs to be reduced will include those that are related to lack of customers for the company’s products. United States of America enjoys a stable political condition, thus suitable for business. Being a super power country, it also experiences a great political favor from other different countries. In return, the products manufactured in the United States of America are easy to export to other countries. The policies that control the business in the country favors young businesses and have seen them flourish. The tax laws give the young businesses a grace period to which the business can grow. The business policies in the area also promote the issuance of subsidies to the young businesses thus promoting them. The levied tariffs are also fair; therefore, the business does not struggle to pay the taxes (Kotler & Levy, 1969). The company’s